Convenor: Dr Debbie Hindley
On the podium of popular culture sport takes the gold. Its body trained to rhythm and movement claims its medal under the gaze of tourists who have wandered to the city of their imagination. To the sounds of celebration and acclamation the vision splendid, the hero draped in cloth of nationalism and celebrity, is transferred via digital vision to its audience and the sporting feat become legend within literature. All the hubs of the PCC unite in sport. Is the matrix of the creative industries sport or is sport the matrix of the creative industries?
Tackling Sport within our Popular Culture Collective will have a team of cultural theorists who will wrestle with the difficult cultural questions surrounding sport. We will grasp the baton of risky issues where sporting organisations, media, business and governments falter. Our diverse skills and talents will be training our eyes upon sport to critique its agencies and offer an alternative perspective to historians, sociologists and anthropologists. Let the games begin.
The aims of the sport hub are to: